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4 Common water-based printing issues

4 Common water-based printing issues

If you are on a water-based printing operation or thinking about switching to a water-based printing operation, then you must understand the common...

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What are the benefits of water-based inks for flexographic printing?

What are the benefits of water-based inks for flexographic printing?

Until recently, flexo printing industry relied mainly on solvent-based inks, but today the use of water-based ones is on the rise....

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Culture and Gender Shape Color Preferences

Culture and Gender Shape Color Preferences

Consumer reactions to colors vary across gender, age, and culture, making global marketing...

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Neuromarketing Reveals the Hidden Power of Color

Neuromarketing Reveals the Hidden Power of Color

Neuroscience tools show how colors activate the brain, shaping emotions and consumer...

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Colors Drive 90% of Consumer Decisions

Colors Drive 90% of Consumer Decisions

A study reveals that consumers form impressions of products within 90 seconds, with color influencing up to 90% of their decision....

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What Are Your Color Spaces? Designer Color Systems

What Are Your Color Spaces? Designer Color Systems

This comprehensive article titled “What Are Your Color Spaces?” explains the crucial concept of color spaces used by designers and in digital...

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